A new study came out citing the ills and popularity of social media.
I am truly swimming against the tide.
If I may take a moment to feel sorry myself, advertising is less effective than it used to be across the board. Several industries are less successful, especially entertainment industries. The new Superman movie made half as much money as the last Avengers movie. And it’s not because it is half as good. So I’m not alone. That’s nice.
I tried radio advertising. That didn’t really work. Way to expensive. Though it feel good to support NPR. I tried web advertising, that was pretty cheap but it generated exactly zero clips. I copies of the Bread Will Rise to a hundred or so people. Then a year later I mailed those people cards announcing the publication of Conversations Over Green Tea and Iced Hot Chocolate. That led to three sales. On the one hand I was bummed, but with a slightly different perspective I should be thrilled at a 3% response rate to relatively cheap ad campaign.
So now it’s about scale. Let’s scale up that 3%.
If I may sing my own praises for a second, to balance the pity. I’m not bad in a book store. Every time I’ve sat in a book store for an hour, I’ve sold more than a book an hour. That’s not bad. I should do that more.
I think the important thing is to just keep going.
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